2009/09/11

Product Placement 2

Given the media and audience attention to film this week, everyone is trying to get their moment in the sun.

I was on my way to the Scotiabank Theatre this morning and passed a vacant storefront on the corner of Queen and McCaul. It was in the process of being "dressed" as an exhibit for a new film called "Whiteout", with Kate Beckinsale.

The film is about the hunt for a killer at an Antarctic research station, with Beckinsale as the Marshal assigned to catch the criminal.

Along the sidewalk, the crew had deposited piles of shaved ice. Inside I saw a man with a chain saw, working on an ice sculpture.

Must remember to pack my camera for moments like that.

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