Preceding each film at TIFF is a collection of short promos for the TIFF Group and their programming, along with ads from the major sponsors. They're mostly OK in isolation, but seeing them 4 or 5 times a day is recommended for masochists only.
For the past few years, RBC has been one of those sponsors. For this year, they've created a collection of short scenes from a variety of genre films (drama, thriller, horror, etc.) where a character speaks a single line of dialogue: "we'll get through this". It's not a great ad and yesterday I started to wonder if this is a line of dialogue that you want to insert in anyone's mind just before settling down to watch a challenging bit of cinema. Perhaps an unfortunate mixed message...
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