As a community that exists for a short time, TIFF goers adopt strange little rituals.
Before each screening, there are a number of small ads for the Festival, sponsors, awards, etc. These are kept failrly short, as the ads which don't work become the targets of audience comments.
For the past two or three years, one of the ads has been a single screen image laying out a prohibition against recording screenings in any manner. These "anti-piracy" ads have become one of the most popular targets.
As soon as any reference to anti-piracy measures is shown or spoken, a chorus of "Arrrrr"'s erupts in each audience. I suspect this started during the Midnight Madness screenings (there is an entirely different audience for these films) and then moved out to the other programmes.
As a side-note, it's been amazing to see the large number of iPhones in use in the audience (esp being used as cameras before and after screenings). If Rogers has any brains, they'd get involved in TIFF. They've got a significant customer-base here.
--------------------------
Sent from my BlackBerry Wireless Handheld
No comments:
Post a Comment