Just under a week to go before the launch of TIFF 2010 (by this time next week, I will likely be leaving the theatre after film #1 -- Jean-Luc Godard's "Film Socialism".
I went down to the box office tonight and picked up my stack of tickets. Of 48 selections, I received 47 (the only reject was Mike Leigh's new film, "Another Year". I'll figure out what to do with the hole in my schedule in the next few days.
This week was a good demonstration of the power of social media. A single tweet about bedbugs at the Scotiabank theatre turned into a media storm. From all the articles, one would have thought the theatres were over-run with 6' tall, bloodthirsty insects (on second thought, that might make for a good Midnight Madness film one day).
Turns out the whole thing was a mistake, but in the interim the 2010 edition of TIFF has its symbol for the week. I'm expecting lots of commentary on bedbugs in the screenings to come.
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